Makeup is a science—and our industry celebrates this concept daily. Marketers also connect this colorful art to the public. For example, professional makeup brand Kryolan launched its first store in New York City this season. In the heart of the West Village on 277 Bleecker on the corner of Jones St., the light and bright locale features the latest rollouts spanning from eye color to lipstick.

This is Kryolan’s first NYC storefront. Its first US store was in San Francisco in 1977. Chicago followed in 2010, then Boston in 2013, and now Manhattan.
 
Founded in Berlin in 1945 by theater enthusiast and cosmetic chemist Arnold Langer, Kryolan Professional Makeup was originally created to provide innovative, effective and safe makeup for makeup artists and actors. Its goal has always been to offer a system of products and services that help industry professionals better accomplish their tasks.
 
According to Claudia Longo, Kryolan USA CEO, “Thanks to Arnold’s revolutionary and scientific approach to makeup manufacturing and its team of highly-skilled technicians that work in its labs today, Kryolan has the strength to pioneer technical breakthroughs and deliver an unprecedented array of formulas, colors and textures never before seen.”
 
Kryolan also makes products for body painting and make-up engineered for high definition and special effects work. Kryolan currently boasts of range of more than 16,000 products.
 
“Unlike most makeup brands, Kryolan is still independently family owned and develops and manufactures all its products. Today Kryolan is run by Arnold’s son and grandsons,” said Longo.
 
Heavy foot traffic and the creative, artistic people who inhabit the area were big allures for Kryolan picking this new location.
 
“We wanted to come to New York because this city has a certain flair. People from all over the world visit. This isn’t just our flagship store—it’s also a showroom and retail facility,” said Longo.
 
“The benefits of the New York store is that the store is staffed with professional makeup artists with years of experience in all disciplines,” said Kelly Hanna Thompson, Kryolan New York’s store manager. “Clients will be able to ask questions specific to their needs–either about a project or their own personal needs.  We are also excited to show clients how much Kryolan has to offer, we have hundreds of colors and products!”
 
Thompson added that the site will also offer makeup classes soon and takes appointments for event makeup applications.
 
Some of Kryolan' most notable products include their Dermacolor Camouflage System, perfect for concealing skin abnormalities or as everyday makeup, and their High Definition Makeup line, a new generation of makeup products designed to meet the demanding requirements of HD technology, including, Kryolan HD Matifying Fluid which was awarded a patent in 2014. Kryolan is the official sponsor of Syfy's Face Off television show and also a regular sponsor of fashion week shows around the globe. 
 
Its latest launch is Pure Pigments, a versatile loose powder that delivers nothing but pure color, according to the company. Available in 32 shades—from the blackest black, to the brightest hues and purest pastels—the matte micronized cosmetic pigments deliver lasting color intensity that looks as true on camera as it does to the naked eye.

Used with primers and applied with a brush, the result is luxurious, velvety and powerful. Pure Pigments was specifically developed by Kryolan’s chemists for fashion and creative make-up artists who asked for a product with enduring vibrancy and richness – whatever the conditions. And due to the formulation of the pigments, the colors don’t mix or alter once applied. 
 
 “The beauty in this product is its simplicity. We asked for pure, matt pigments that would provide perfect color pay-off, and that is exactly what Pure Pigment provides.” said Paul Merchant, global head of makeup at Kryolan, New York. “All make-up artists know that colors and textures often look different when photographed, but the purity of this product means that what you see really is what you get.”